“You’re in great company” Line of Business Campaign
Ranked number 192 in the Fortune 500, ARAMARK was known for just one aspect of their business—but uniform services are only a small piece of the story of their success. So our challenge here was to bring more visibility and humanity to the work they do, unifying their lines of business and spreading awareness of the positive effect created through their many lines of business, including medical equipment, food, and facilities services.
Designed to evoke an emotional response in our audience, our campaign featured a series of powerful, important human moments made possible—and enriched—by ARAMARK. The messaging spoke to the critical role ARAMARK played behind the scenes in bringing that moment to life. The client loved seeing their company story told in such a fresh and moving way, as well as how we connected the dots among the various services provided by all areas of the company.