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Monopoly in the Park

Teaser Campaign, Photo Shoot, and Launch Campaign

 

This rewarding community project was a joint effort by the City of San Jose and The Friends of San Jose Beautiful to create attractions in the city’s downtown area. Certified by the Guiness Book of World Records as the world’s largest Monopoly® board, this oversized game was permanently installed in the city’s Discovery Meadow Park. Players work in teams of two (a banker and a game piece), moving around the board and buying properties—or ending up in jail, complete with striped outfits!

With oversized cutouts of Rich Uncle Pennybags strategically positioned around the city, as well as print ads, bus shelter ads, and bus billboards, the teaser campaign was designed to drive excitement and curiosity about the new attraction. The elements we created directed users to visit the website to learn more about the game, as well as discover the local business that sponsored each of the game’s main features. This award-winning campaign led to an exciting grand opening event, which was featured by all the area’s news and morning shows.