Nor Cal Animal Rescue

Business Cards, Brand, Logo, Website, T-shirts, Hats, Stickers


After starting up his fledging animal rescue organization, Barry came to us for help in all aspects of building out his brand. He knew generally how he wanted the rescue to sound and how he wanted the site to work, but he wasn’t sure how to create a brand that would help him stand out from the many other rescues in and around the San Francisco Bay Area.

As ardent animal lovers ourselves, we were very excited to help Barry bring his dream to life. We started in on his marketing materials by creating a colorful, modern logo and business card design. Barry liked them both so much that he requested a logo version that would be designated for his donors and supporters, the Friends of Nor Cal Animal Rescue. We then went on to design stickers, T-shirts, and trucker hats, so he’d have a full complement of promo materials to use in recruiting and thanking donors and volunteers.


Logo and Business Card Design


Promotional Sticker Giveaway


T-Shirt Design for Donation Giveaway


Next, we developed a sleek brand that would convey a sense of hope and optimism, while still clearly expressing the need for donations and volunteers. We brought the brand to life in a three-page site, plus an additional template page designed to tell the stories of success adoptions.

The site features streamlined navigation and beautiful photography calibrated to tug on the heartstrings of the animal lovers Barry seeks to reach. The copy takes a conversational tone to create a feeling of intimacy and connection with animal lovers. Finally, we developed targeted SEO to help Barry’s new venture be easily found and well ranked in online searches.

At launch, Barry expressed how delighted he was with the work, and he related the enthusiastic positive feedback he was hearing from his family, friends, and supporters of the rescue. We’re delighted to have helped play a part—however small—in contributing to Barry’s important work of saving and rehoming animals in need.

“The copy was perfect and I loved the clean design. The images are so great, too. Awesome work.”
— Barry Burke, Owner NorCal Animal Rescue