Spotlight: Paul Osincup

Logo, Branding, and Website


As an in-demand leadership and keynote speaker, Paul Osincup wanted a new website and a brand that both communicated his unique humor and appealed to the kinds of decision makers seeking him for leadership workshops and speaking engagements.

First, we reimagined his logo, making it more modern, eye-catching, and engaging. The redesigned logo offers a unique, ownable look that feels true to Paul’s personality.


Next, we turned our attention to the website content. We collaborated with Paul to understand his singular perspective, as well as the considerable expertise he brings to each of his speaking engagements.

Then we made several suggestions for how he could tell a broader story about his services, while also paring back and reorganizing his existing content. We also worked closely with him to develop a voice for the copy that was purely Paul, while still being concise and giving site visitors powerful reasons to explore further and ultimately secure his services.

The resulting website offers a visually rich experience that highlights some of Paul’s greatest hits—including an embedded video of his TEDx Talk—and provides visitors with a glimpse of his engaging style and fun approach to his wide-ranging material. An Instagram feed keeps things feeling fresh and branded with Paul’s inimitable humor. Lively animations and parallax scrolling move visitors through the site, landing on brand-new content about Paul’s many exciting talk and training offerings.


Today, Paul’s seeing a significant leap in lead conversions, as well as stellar quality in the new speaking engagements he’s offered. We’re delighted that we could create a website experience that both feels true to his brand and works hard to get the results that expand his business.

 Plus, we couldn’t ask for a funnier client. We can’t wait to work with him again soon.

“Smallnormous created a website that tells the story of who I am & what I offer my clients. I’m very thankful that they were able to work with me to create a powerful site that fit within my budget.”
— Paul Osincup, Leadership and Positive Workplace Speaker