express the brand’s essence in a sleek, modern style
As the principal of her business consulting firm, Get UP Business Development Services, Lucia Hicks-Williams came to us with a few different requests. She wanted to update her logo, relaunch her brand, and overhaul her website. During our initial conversations, we felt Lucia’s passion for the brand, but she felt it was dated and less focused than it could be. We were excited to step in and help.
a snazzy new logo sets the tone
We started by redesigning the logo to convey the difference Get UP brings to the table—how their strategic guidance helps businesses generate more revenue—as expressed in the upward revenue curve graphic we designed. We also updated the color palette with tonal adjustments to lend a modern, warm feel. We translated all of these new elements into beautiful two-sided business cards with space for notes on the back for increased functionality.
who says a b2b website can’t be beautiful?
Next, we talked with Lucia about how clients use her site and used our learnings to completely redesign it from the ground up. We created an efficient user flow with three robust pages filled with compelling reasons to choose Get UP—from powerful metrics of client success to outstanding testimonials. Then we treated dynamic curated imagery with a custom overlay to reflect the Get UP brand colors and a bespoke texture that ties into the revenue curve in the logo. The resulting website beautifully expresses Get Up’s unique offering.
powerful messaging and skillful SEO
The site copy features a direct, straightforward style designed to confidently convey the firm’s expertise while being jargon free and easy to understand at a glance. To top it all off, we developed powerful SEO to aid in the new site being found and well ranked by search engines. Today, the site ranks in the #1 position in organic search for their main service offering.
“Jennifer and Eric were an absolute joy to work with: reliable, timely, comprehensive, and efficient with my time. I highly recommend smallnormous!”
Lucia Hicks-Williams, President — Get UP Business Development Services, Oakland