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Nutritionist cooking and meal planning photograph for marketing

a tasty new business with a twist

Best Bite Nutrition Branding, Naming, Logo & Website

the challenge:

rise above the noise

As a nutritionist, how do you ensure that your business stands out in the crowded health and wellness market? How can you build trust without sounding stodgy? How can a brand convey your unique style and passion for your clients’ health? These are the questions we tackled when we started collaborating with Stacey. We were asked to create a name that summed up her delicious approach to good health, followed by a logo and a website designed to appeal to new clients. We began with the fun naming process, exploring a few different avenues before unanimously choosing Best Bite Nutrition, which emphasizes Stacey’s (healthy!) obsession with flavor.

an elegant logo to launch the new brand

After we created a memorable name for her fledgling business, we presented several logo designs that focused on wellness, ultimately selecting a lovely flowering sage design that aligns perfectly with Stacey’s minimalist aesthetic, highlighted by a harmonious color palette that feels friendly and organic. Next, we created modern business cards complete with a custom-designed pattern in the main brand colors on the back, so Stacey could enjoy both options.

a delicious website to make mouths water

The sleek new site features gorgeous food photography, as well as inviting lifestyle imagery to help connect with new clients in Best Bite’s target demographic. By taking a deep dive into her process, the services she offers, and her extensive background, the site invites visitors to contact Stacey for a free consultation. We rounded out the site with tempting recipes and recent blog posts, so prospective clients can get a sense of Stacey’s irreverent sense of humor, as well as her approach to crafting a nutritious meal.

the final course: delicious results

Working with Stacey was great fun, and we’re delighted to have helped her build her brand-new brand from the ground up with naming, messaging, a logo, and a website designed to launch her business. Her expertise and passion come through in the results, and she’s already hearing from lots of interested new clients, from individuals eager to improve their health conditions, to schools asking for her to present to classes and chef/restauranteurs seeking her help in developing delicious and nutritious menus.

“Working with Jennifer & Eric was an absolute pleasure. They named my business, designed my logo, and created my website with ease, thoughtfulness, and flair. Now I am the proud owner of the most beautiful, stunning business identity! They also continue to guide me on marketing and strategy. Jennifer & Eric are experts at what they do.”

Stacey Wenzel, Owner — Best Bite Nutrition, Petaluma

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