improving patients’ lives, one medecine at a time
Adamas Pharmaceuticals Photo Shoot, Employer Brand Creation & Development, Brand Guidelines, Social Media Strategy, Website Design & SEO
the challenge:
create a strong employer brand to stand above the rest
Adamas Pharmaceuticals, a provider of time-dependent biologics, asked us to create a new employer brand to help attract the industry’s best talent, as well as those who would be a good fit for the company’s culture of ongoing learning. To get at the heart of what it means to work at Adamas, we interviewed both staff and senior leadership and then used our findings to create a bold, anthemic brand expression that harmonized with the corporate brand.
a fun employee photo shoot for an authentic, accessible website
To create appropriate imagery for the new website and communication materials, we conducted an extensive photo shoot in the Adamas offices. The resulting imagery showcases the genuine feeling of connection that distinguishes their unique culture. The new website (not yet live) also features inviting messaging, deploys a powerful job search function, and tells the story of the company’s unflagging dedication to patient well-being.
branded Glassdoor and LinkedIn accounts encourage transparency
Because a strong brand should extend to all touchpoints, we leveraged the new employer brand to update their presences on LinkedIn and Glassdoor—two primary sources candidates use to research potential employers. We utilized the powerful photoshoot imagery, as well as messaging around the company’s mission and core values, to create an honest and dynamic candidate experience.
launch is coming soon!
While the website is still pre-launch, the Glassdoor and LinkedIn accounts are live and performing well. Adamas is very pleased with their new employer brand and is looking forward to launching the website soon, and we look forward to continuing to help them build out the remainder of their employee communications materials.
“The team is flexible, consultative, and serves as a great partner. They displayed very good client management skills.”
Will Smiley, Senior Director of Talent Acquisition and Employee Engagement — Adamas Pharmaceuticals, Emeryville