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Northern California coastline with rescued dog in the foreground

love is a four-legged word

Nor Cal Animal Rescue Naming, Logo Design, Website Design, SEO, Apparel Branding & Digital Strategy

the challenge:

capture the hearts of adopters and donors alike

After starting up his animal rescue organization, Barry came to us for help in creating his brand. But with so many animal lovers in the Bay Area, how could Barry’s fledgling rescue stand out? As ardent animal lovers ourselves, we were very excited to tackle the challenge. We ultimately helped Barry bring his dream to life with a name, logo, website, digital strategy, and a full suite of branded swag.

hope, optimism, and an easy way to make a difference

For Barry’s new nonprofit, we developed a sleek brand that conveys a sense of hope and optimism, while still clearly expressing the need for donations and volunteers. We brought the brand to life in a three-page site, plus an additional template page designed to tell the stories of successful adoptions. 

sweet imagery and a streamlined website foster connection

The site features intuitive navigation and beautiful photography designed to tug on the heartstrings of the animal lovers Nor Cal Animal Rescue seeks to reach. The copy takes a conversational tone to create a feeling of intimacy and connection with animal lovers. We also developed targeted SEO to help the new venture be easily found and well ranked in online searches.

lots of apparel rounds out a beautiful brand

We started in on Nor Cal Animal Rescue's marketing materials by creating a colorful, modern logo and business card design. Barry liked them both so much that he requested a special version of the logo for his donors and supporters, the Friends of Nor Cal Animal Rescue. Next, we designed stickers, T-shirts, and trucker hats, so he’d have a full complement of promo materials to use in recruiting and thanking donors and volunteers.

“The copy was perfect and I loved the clean design. The images are so great, too. Awesome work.”

Barry Burke, Owner — Nor Cal Animal Rescue, Petaluma

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