• Eric von Pingel

Best Logos of 2021

We were recently recognized by DesignRush.com for the branding we completed for Arden Coaching--and our work was featured as the Best Logo of the Month for April of 2021!


We are in some really great company; brands recently featured by DesignRush include heavy-hitters like the NBA, Lego, and Lacoste. We are so proud--and humbled!--to have our work held up alongside these incredible brands.



At smallnormous, we take branding very seriously--but we also have a lot of fun doing it. When we talk about a good brand logo, that includes name, typography, icon, and color palette. Together, they can really set the stage for a compelling range of marketing materials that truly connect with prospective customers.


Your brand sets the tone--good or bad--for everything going forward. That's why, when developing a new brand for a client, we don't just design a pretty logo. We dig deep with our clients into what they stand for, and equally as important, what their clients are looking for when selecting a service or product.


Now...on to the award-winning creative!


Here you can see how we elevated the idea behind Arden Coaching's original logo to a more approachable, optimistic, sophisticated, and modern look.



As you can see, the logo works in harmony with the overall brand, visually supporting the brand pillars and key messaging points as we carry the new brand across all client touchpoints. That includes business cards and letterhead, email signatures, brochures, presentations, proposals, websites, and social media channels.


This kind of consistency is critical to building a strong brand. You want to always consider your brand from an omnichannel perspective, consistently presenting compelling, unique messages that will engage and entice customers to contact you and engage your services. That way, your brand will be working hard for you ALL of the time--and that will make closing your next big deal that much easier.


Thank you to DesignRush for recognizing one of our favorite branding projects. We are always happy when our clients receive recognition for the outstanding brands, logos, and websites we create with them. So, congratulations also to Arden Coaching!


Want to see more of our award-winning branding? Check out these fresh picks...




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